user-generated content has revolutionized how brands connect with consumers, offering authenticity and relatability. offering a minimalist, feminine style of content for clean beauty + makeup brands.
meet cai d'arcy
ugc creator | licensed esthetician + skincare studio owner, skincare by cai
cai was named the 2021 metrowest clean beauty entrepreneur of the year and 2021 influential businesswoman in beauty by acquisition international. she is a licensed esthetician in the state of Massachusetts, a private celebrity esthetician and a user generated content creator. in her skincare practice — she specializes in gua sha facial massage, facial cupping, cold laser technology and facial sculpting massage. as a ugc creator she has a minimalist, feminine aesthetic and specializes in working with nontoxic beauty + lifestyle brands. using her passion for clean, sustainable, vegan beauty and her experience with a wide range of modalities, she strives to provide clients and brands with a modern holistic experience.
recent partnerships
why ugc?
12x
ugc content gets 12x more engagement than other content types.
28%
paid ads featuring UGC can get 28% more conversions than other ad types.
conversions
top-performing UGC ads can yield conversions for up to 10 weeks.
types of ugc videos
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unboxing
real life demos / product tutorials
reaction videos / first impressions
reviews / testimonials
lifestyle
recent work
let's connect
follow @skincareby_cai