user-generated content has revolutionized how brands connect with consumers, offering authenticity and relatability.

meet cai d'arcy

my name is cai d'arcy, i'm a 34 year old ugc creator, skincare studio owner and esthetician based in boston. i offer a minimalist, feminine style content for clean beauty + makeup brands. i use my passion for clean, sustainable, vegan beauty and skincare expertise to provide brands with authentic content. i create honest testimonials and product demos that convert to sales as well as engaging, high-performing content that feel real.

recent partnerships

why ugc?

12x

ugc content gets 12x more engagement than other content types.

28%

paid ads featuring UGC can get 28% more conversions than other ad types.

conversions

top-performing UGC ads can yield conversions for up to 10 weeks.

examples of ugc videos


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unboxing

real life demos / product tutorials

reaction videos / first impressions

reviews / testimonials

lifestyle

recent work

let's connect