user-generated content has revolutionized how brands connect with consumers, offering authenticity and relatability.
meet cai d'arcy
my name is cai d'arcy, i'm a 34 year old ugc creator, skincare studio owner and esthetician based in boston. i offer a minimalist, feminine style content for clean beauty + makeup brands. i use my passion for clean, sustainable, vegan beauty and skincare expertise to provide brands with authentic content. i create honest testimonials and product demos that convert to sales as well as engaging, high-performing content that feel real.
recent partnerships
why ugc?
12x
ugc content gets 12x more engagement than other content types.
28%
paid ads featuring UGC can get 28% more conversions than other ad types.
conversions
top-performing UGC ads can yield conversions for up to 10 weeks.



